Donnabel Kuizon Cruz
Donna’s career spans more than 22 years in the oil and gas industry, where she led positive shifts on profitability, capability and culture of organizations under her care.
Her career began at Shell Philippines in 2001, where she initially served as a Technologist at the Tabangao oil refinery. There, she achieved recognition for leading the successful Malampaya Gas Tie-in Project, which transitioned the refinery from diesel to gas for power generation, boosting annual margins by USD 15 million in 2007.
Donna later moved to Malaysia, joining Shell Global Solutions as a Senior Hydrocarbon Management Consultant. In this role, she led refining margin improvements and energy efficiency programs across Asia and Africa, delivering cumulative annual revenue increases exceeding USD 50 million by 2010.
In 2011, Donna assumed the role of Production Services Lead at Shell Philippines Exploration B.V. (SPEX), overseeing the asset-wide “IPSC500” production capacity improvement program that extended the Malampaya field life and enabled the monetization of tail-end volumes worth USD 80 million gross NPV by 2021.
By 2013, Donna became the youngest member of the SPEX management team as their Health, Safety, Security, and Environment (HSSE) Manager, implementing the Goal Zero safety initiative for the Malampaya Phase 3 Depletion Compression Project.
Transitioning to Shell Headquarters in The Hague, Netherlands in 2017, Donna served as Business Advisor to the Executive Vice President of Shell International Exploration and Production's Upstream Operated Ventures. In this role, she managed business planning and operations for senior leaders across Europe, the Middle East, Asia, and Africa, overseeing more than USD 4 billion in total annual revenue at the time.
Returning to Shell Malaysia in 2020 as Integrated Planning Manager, Donna led strategic organizational changes which improved efficiency and integration within Shell's Sabah and Sarawak operating assets, including the creation of their first decarbonization roadmap.
At present, Donna serves as the first female CEO, Managing Director, and General Manager of Prime Energy Resources Development B.V., leading the delivery of key growth projects for the SC 38 Consortium’s Malampaya Deep Water Gas-to-Power Project Phase 4. She’s also driving the expansion and transformation of Prime Energy’s business strategy moving forward.
Donna graduated Magna Cum Laude and as Valedictorian from the University of Santo Tomas College of Science with a B.S. in Chemistry, topping the 2000 National Chemistry Licensure Exams.
She sees herself as a visionary and innovator, emphasizing transformational leadership to effect meaningful changes both within her workplace and in broader communities and sectors.