KATHRINA CHARMAINE R. ALVAREZ

As Director of Corporate Communications and Public Relations, Alvarez is responsible for overseeing work involving branding, media relations, all publications and media content, and reputation management. She ensures Prime Infra’s brand is conveyed effectively across all media platforms and safeguards the company’s relationships with stakeholders and the public.

Alvarez has 15 years of experience in the communications field, having worked as a journalist mostly covering political assignments and doing public relations work for a government-owned corporation.

Before joining Prime Infra in 2021, she led the Public Relations division of the Bases Conversion and Development Authority (BCDA), where she managed reputation, media relations, and content production for the government office.

She was also a Senior News Producer for GMA News Online, the official news website of one of the largest television networks in the Philippines. In this role, she was responsible for covering executive and legislative assignments, ensuring comprehensive, timely and accurate reporting. She was also a Reporter for Sun.Star Manila, a regional news outlet in one of the largest community newspaper groups.

She graduated with a journalism degree from St. Scholastica’s College Manila and earned masteral units in Applied Media Studies from the De La Salle University.